Small Truckers, Truck Stops Pool Buying Clout to Take on Industry Giants
Driven by word of mouth, Mudflap now has more than 500,000 commercial drivers using the app on a regular basis. And when drivers hear about Mudflap from other drivers, they can immediately download it and start using it. “That instant ability to get savings — that instant gratification — turned out to be really powerful,” Desai said. Once they’ve seen how simple and fast it is to use the product — and get the savings — they tend to stick with it, Desai said.